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Retailers
Don't let the mining industry tarnish the jewelry business.
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This ad ran in the October 16th edition of National Jeweler. Click the image for a larger version.
| Gold mining is one of the dirtiest industries in the world -- it contaminates drinking water, destroys traditional livelihoods, and displaces indigenous communities. Surely you want to be able to assure your customers that the gold in the jewelry you're selling wasn't produced this way.
You're not operating mining equipment, but you are driving the industry.
More than 80 percent of all newly mined gold goes to making jewelry, much of which ends up in retail stores. Which means the gold mining industry is very interested in what jewelry retailers like you have to say. So, when
it comes to cleaning up the gold mining industry and maintaining consumer confidence in gold, you have more power than you may think.
Jewelry retailers hold the key to preserving gold's reputation.
No Dirty Gold is an international campaign to ensure that gold mining operations respect human rights and the environment. We believe that jewelry retailers can be important allies in this campaign, and we
need your help. Add your name to the growing list of jewelry retailers who support real mining industry reform. And keep your customers' attention where it belongs: on the beauty of their gold jewelry.
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