| Retailers Don't let the mining industry tarnish the jewelry business.
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This ad ran in the October 16th edition of National Jeweler. Click the image for a larger version.
| Gold mining is one of the dirtiest industries in the world -- it contaminates drinking water, destroys traditional livelihoods, and displaces indigenous communities. Surely you want to be able to assure your customers that the gold in the jewelry you're selling wasn't produced this way.
You're not operating mining equipment, but you are driving the industry.
Jewelry represents the equivalent of 90 percent of mine production of gold. Which means the gold mining industry is very interested in what jewelry retailers like you have to say. So, when
it comes to cleaning up the gold mining industry and maintaining consumer confidence in gold, you have more power than you may think.
Jewelry retailers hold the key to preserving gold's reputation.
By signing the Golden Rules for responsible sourcing, a number of jewelry retailers have taken an imortance stance against destructive mining. Read about the efforts that some jewelers are making -- and some are dragging their feet on -- in the jeweler report card in Tarnished Gold: Assessing the Jewelry Industry's Progress on Ethical Sourcing of Metals.
No Dirty Gold is an international campaign to ensure that gold mining operations respect human rights and the environment. We believe that jewelry retailers can be important allies in this campaign, and we
need your help. Add your name to the growing list of jewelry retailers who support real mining industry reform. And keep your customers' attention where it belongs: on the beauty of their gold jewelry. | 
